Zohreh Razavi
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E-commerce brand · 2025

Recommendation Engine Integration

Personalized product recommendations integrated into an e-commerce storefront to lift engagement and conversion.

Client
E-commerce brand
Role
Project Manager
Timeline
Jan 2025 – May 2025
Domain
AI / E-commerce
Approach
Agile
Team size
5–9
Budget
Up to $250K

Objective

Integrate a recommendation engine into an e-commerce storefront to deliver personalized product suggestions.

What I did

  • ▸ Defined recommendation use cases and KPIs
  • ▸ Coordinated data pipeline and model integration
  • ▸ Planned A/B testing and rollout
  • ▸ Tracked engagement and conversion metrics
  • ▸ Coordinated storefront UI placements

Key deliverables

  • ▸ Recommendation integration
  • ▸ Data pipeline
  • ▸ A/B test setup
  • ▸ Storefront UI placements
  • ▸ Performance reporting

Outcome

Delivered personalized recommendations that improved engagement and supported conversion goals.

Tools & tech

  • Recommender systems
  • APIs
  • Analytics
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