E-commerce brand · 2023

E-commerce Storefront Revamp

A storefront revamp improving performance, UX, and conversion across devices.

Client

E-commerce brand

Role

Project Manager

Timeline

Aug 2023 – Dec 2023

Domain

E-commerce

Approach

Agile

Team size

5–9

Budget

Up to $250K

Objective

Revamp an e-commerce storefront to improve performance, UX, and conversion across devices.

What I did

• ▸ Defined revamp goals and success metrics
• ▸ Coordinated UX, design, and development
• ▸ Planned phased delivery and testing
• ▸ Tracked performance and conversion
• ▸ Coordinated launch and QA

Key deliverables

• ▸ Revamped storefront
• ▸ Responsive UX
• ▸ Performance improvements
• ▸ QA & testing
• ▸ Launch

Outcome

Delivered a faster, cleaner storefront that improved the shopping experience across devices.